Five tips for a more compelling message
Everyone wants to have a better message. Here are five suggestions to make sure you have one: Authenticity: Is my message genuine? If it’s not real, credible, defensible and something that people would...
View ArticleWhat is a corporate narrative?
It’s becoming more common nowadays to hear commentators refer to a political leader’s or candidate’s “narrative” message. This concept, however, is yet to take deep hold in the business world, though...
View ArticleSheffield Launches Offering to Create Strategic Narratives
As organizations are pressed to create winning strategies and gain widespread consensus quickly, Sheffield Marketing Partners has developed Strategic Narrative Mapping as a standalone offering to...
View ArticleSheffield Marketing Partners Celebrates Three Years Of Telling Great Stories
Downers Grove, Ill., July 1, 2009—Sheffield Marketing Partners (Sheffield), a boutique agency that specializes in message and narrative development, is celebrating three years of growth today....
View ArticleSheffield Institute trailer
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View ArticleInside Message Mapping and Fluency
The post Inside Message Mapping and Fluency appeared first on Sheffield Marketing Partners.
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Wordle
Word clouds and message mapping meet - a Sheffield dream Wordle is amazing. It shows how the words we use create “word clouds” and depicts how frequency of usage might be displayed visually. Visit...
View ArticleWhat's the difference between a message and a story?
At first glance, this seems obvious. Yet, when you turn marketers loose it quickly gets murky. A message conveys a single point; a story many points (i.e., messages, perspectives, thoughts, etc.). So,...
View ArticleKey to Marketing in an "ADD Age"
Be brief. The post Key to Marketing in an "ADD Age" appeared first on Sheffield Marketing Partners.
View ArticleDelivering the Perfect Pitch
Most businesses would fail miserably if held to the challenge of describing their businesses in 10 words or less. Business Week, in a recent article, described how Microsoft and Tellme succeeded to...
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