Everyone wants to have a better message. Here are five suggestions to make sure you have one:
- Authenticity: Is my message genuine? If it’s not real, credible, defensible and something that people would actually say, it probably lacks authenticity and should be abandoned as corporate speak that wouldn’t interest anyone. A test: would I say it that way with my neighbor or someone at a social event or college reunion?
- Context: Does my message explain something and answer the question why? It needs to explain the reasons for your being, doing, thinking. A test: would someone either nod or scratch their head after hearing a short version of your story?
- Clarity: Is my message easy to understand? It needs to be direct, concise and compelling. A test: after you have shared your message with someone, could they easily share it with someone else?
- Plain English: Is my message wrapped in confusing corporate speak? It needs to reflect how real people actually talk, not sound like it was written for a brochure or a script. A test: would I be embarrassed to tell it to my kids and would they look at me funny?
- WIFM: Does my message deliver a conclusive benefit or impact to someone. It needs to answer their question: what’s in it for me (WIFM)?
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